Hope everyone is having a perfect start to their weekend. I wanted to link up with you guys to address a small issue that happened last January.
As many of you might have seen my live and a few other posts from a couple of weeks ago, some of my fellow bloggers and I felt the need to express ourselves about the lack of diversity going on with Revolve and other companies amongst them.
If you are not sure what or who Revolve is, they are huge and well known e-commerce company that sells fashionable goods from amazing high end brands. I myself have been a loyal customer of Revolve and was my go to place whenever I needed to go shopping… which was like every week.
Back in January when a photo of the revolve trip in Thailand made headlines, things got messy.
Why? There was one little problem with the photo. It had no WOC, no curvy girls, no hispanic chicas other than the ones who looked like they weren’t. This really bothered me so much and to top it off, Aimee from Song of style made an inappropriate comment stating that maybe there was not enough of us, meaning diverse influencers. Wait! Not enough of us, thats BS!
There are so many talented bloggers that are of color especially Latinas of color like myself. I might not have been blogging for 10+ years as Song of Style or Sincerely Jules, but we have earned a spot right next to them because we work just as hard to build a platform from nothing, which is exactly where most of them began as well. Most of us had no mommy and daddy either paying our bills and our luxuries. I know many bloggers who work so hard to be where they are, no short cuts and are just as great as the vets in this industry.
So I went on a mini rampage about the situation and seeking for change not only from Revolve but from other brands that don’t take Latina bloggers or women of color serious. There is such a misconception in this industry and that is why you don’t get to see as much diversity or variety. Let’s be real, how many of you scroll down your feed and feel like it all looks the same?
A few weeks later I received an email from Revolve and it was straight to the point, “we would love to work with you.” It took me about 2 weeks to get back to them because I had mix feelings about it.
Revolve, this was never about money or you sending me to Thailand, it was about diversity. It’s more about recognition and being attentive to those who actually spend the money on your company and tag you. A like when we shop your items and post it on IG, would be quite nice sometimes.
You see I pay for my photos and in a way when I tag you, I help promote your sales and I didn’t even ask or receive anything in return. I have the option of not shopping Revolve, but I know there was a solution to this problem. We needed to be heard. We simply just ask for diversity on your page, ads, campaigns, events, etc…
I decided to go for it and I accepted their peace offering. I want to see and believe in a diverse future, I want to be involved and I want to believe that by doing so I, just like many others have started a chain of change.
I love most of the brands they work with. Since I did end up connecting with them, I picked up a few items for Fashion week. Sharing these looks today with you here. The jacket and House of Harlow top both from Revolve!!
I hope you guys understand why I made the decision to work with them and I hope I can one day be a part of the revolve family!!
Enjoy the looks, xo K